Opinion: There are changes in the patterns for foods related to health.
Kansas City— Many food and beverage product innovators have long wanted to create products with benefits beyond nutrition. Product categories have arisen to improve digestive health, cognitive function
joint discomfort, and, most recently, immune system function. The extent of consumer interest in such products is unclear.
Understanding how consumers feel about health items is difficult since their perceptions often differ from reality. According to the 2022 International Food Information Council's Food
Health Survey, 86% of respondents self-reported their health as “good,” “very good,” or “excellent.” There was no major change in 2021 Food and Health Survey data.
According to the 2022 International Food Information Council's Food and Health Survey, 86% of respondents self-reported their health as “good,” “very good,” or “excellent.”
However, CDC data suggest that many American consumers' health is worsening. From 2000 to 2020, US adult obesity rose from 30.5% to 41.9%. In the same period, “severe obesity” rose from 4.7% to 9.2%.
According to the CDC, obese adults are at higher risk for heart disease, stroke, type 2 diabetes, several malignancies, and poorer mental health.
The CDC reported in 2018 that 52% of individuals had at least one chronic medical condition and 27% had several diseases. Without a lifestyle change, chronic illnesses like heart disease or type 2 diabetes can require lifelong medication.
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